NBK Wealth is a world-class wealth management group and part of NBK Group - one of the Middle East's largest financial institutions. We offer comprehensive solutions that aim to protect and grow our client's wealth and strive towards having a positive impact and building legacies for our clients and generations to come. We follow a holistic client-centric approach to deeply understand our clients' needs to offer the best solutions.

NBK Wealth is recruiting for a Senior Marketing Manager for its Digital Channels and Platforms team in Kuwait.

Are you a dynamic marketing professional with a passion for driving growth through strategic initiatives We are looking for a talented and driven Senior Marketing Manager to lead and execute a variety of marketing activities for our specialized platforms. In this role, you'll have the opportunity to make a significant impact by overseeing key marketing campaigns and initiatives and collaborating closely with distribution partners to ensure success.

Job Summary:

The person in this role will be responsible for managing and executing marketing strategies that drive growth of our platforms. This role requires strong leadership and a creative mindset. This person will lead our marketing efforts, ensuring that campaigns are aligned with growth objectives and are executed seamlessly across all channels.

Key Responsibilities:

Growth marketing for digital investment and brokerage solutions:

• Lead the end-to-end development and execution of growth marketing strategies for NBK Invest and retail business lines (funds, robo advisory, and brokerage services).
• Conceptualize and execute multichannel marketing campaigns and initiatives to drive customer acquisition, retention, and engagement.
• Build and manage the relationship with distribution partners across NBK Group for campaign/content development and media planning, ensuring growth objectives are achieved and marketing initiatives are executed seamlessly.
• Leverage marketing/business data and analytics to continuously optimize marketing performance and ROI.
• Oversee and contribute towards the content creation for marketing collateral and materials to support the various marketing initiatives.

Brand management:

• Safeguard the NBK Invest and NBK Brokerage brands across all touchpoints, ensuring adherence to brand guidelines for tone of voice, design, and messaging.
• Work with design and content partners to develop and maintain brand assets and collateral.

Team leadership and development:

• Manage, mentor, and grow a multidisciplinary team of marketing and design professionals.
• Set performance goals and coach team members to foster a culture of creativity, accountability, and continuous personal and professional development.

Content and UX writing support

• Collaborate with product and technology teams to deliver effective, customer-centric UX writing across internal and external digital platforms.
• Collaborate with client servicing teams to craft clear, helpful content across client-facing communication channels e.g. live chat, in-app notifications, emails, FAQs.

Qualifications:

• Bachelors degree in marketing/business administration or equivalent field. A Masters degree/MBA is a plus.
• 5+ years' experience in a marketing role or agency experience.
• Excellent communication skills which include written, verbal, presentation, and social media.
• Proven experience developing marketing plans and campaigns.
• Strong project management, multitasking, and decision-making skills.
• Metrics-driven marketing mind with an eye for creativity.
• Experience with marketing automation, email marketing, and CRM tools.
• Fluency in both English and Arabic (written and spoken).

Only applicants who meet the strict criteria outlined above will be contacted as part of the shortlisting process.