Published on www.monsterindia.com 18 May 2025
Key Responsibilities:
- Lead the formulation and execution of data-driven marketing campaign strategies across various channels, ensuring alignment with customer insights and business goals
- Collaborate with data scientists and analysts to implement advanced analytical models that enhance targeted marketing efforts and optimize customer interactions
- Manage all aspects of the campaign lifecycle, from strategic planning and creative development to execution, analysis, and reporting
- Utilize data analytics tools to monitor campaign performance metrics, providing actionable recommendations for improvement and refinement of tactics
- Foster collaboration between marketing, sales, and product teams to ensure cohesive and effective campaign execution
- Stay informed about the latest trends in data science and marketing analytics to ensure SWATX remains at the forefront of data-driven decision-making
- Mentor junior team members, promoting a culture of data literacy and continuous learning within the marketing team
- Bachelor's degree in Data Science, Marketing, Statistics, or a related field; a Master's degree is preferred
- 7+ years of experience in marketing campaign management with a strong focus on data science applications
- Demonstrated success in developing and leading data-driven marketing campaigns that deliver measurable results
- Strong analytical skills and proficiency in data visualization tools (e.g., Tableau, Power BI) and statistical software
- Expertise in marketing automation platforms and CRM systems
- Exceptional leadership and communication skills, with the ability to influence and collaborate across teams
- Ability to think strategically while also being hands-on with campaign execution and analysis
- Creative problem-solver with a results-oriented mindset and a passion for leveraging data to drive marketing success