Who are we

Drops is a thriving e-commerce platform with a strong presence in the Middle East market. Since our launch in 2019, we've expanded from beverages to a full spectrum of retail categories, offering customers a seamless shopping experience. Our success is built on robust partnerships, advanced logistics, and a commitment to innovation.

Who are we looking for

We are seeking a strategic and results-driven Senior Marketing Officer to join our marketing team. The primary focus of this role will be developing and executing marketing strategies, managing campaigns, analyzing market trends, and driving brand growth.

Key Responsibilities:

Marketing Strategy & Execution:

• Develop, implement, and monitor comprehensive marketing strategies aligned with business objectives.
• Manage multi-channel marketing campaigns, including digital, social media, and traditional marketing efforts.
• Identify and target new market opportunities to drive customer acquisition and retention.

Content Creation & Brand Management:

• Collaborate with the creative team to produce compelling marketing content.
• Ensure brand consistency across all marketing materials and platforms.
• Develop and execute promotional strategies to enhance brand visibility and engagement.

Market Analysis & Reporting:

• Conduct market research to identify emerging trends, competitor activities, and customer insights.
• Analyze marketing campaign performance and provide actionable recommendations.
• Prepare regular reports to communicate key marketing metrics and KPIs.

Collaboration & Cross-Functional Support:

• Work closely with the commercial team to align marketing strategies with business development objectives.
• Coordinate with external vendors and agencies for campaign execution and media placements.

What you need to have:

• Bachelor's degree in Marketing, Business Administration, or a related field.
• Minimum of 3 years of experience in marketing, with a proven track record of successful campaigns.
• Proficiency in marketing tools, social media platforms, and marketing analytics.
• Strong communication, project management, and strategic thinking skills.

If you are a creative and a results-oriented marketing professional looking to make a significant impact, we'd love to hear from you!